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949. Where Technology and Marketing Merge
When 949 added its Orange County Web development staff in 1996 and began fulfilling clients requests for website technology, search engine optimization and content development, we immediately realized that the "Holy Grail" for marketers - closed-loop, real-time marketing information was at our fingertips.
For the first time, all marketers have access to a tool that predicts dollar in = dollar out marketing investment scenarios. This truly makes your marketing budget engine purr. Once marketing is seen as an investment with a predictable return, you'll know exactly what's working and what forces must be reckoned with to assure repeatable investment results. Closed-loop marketing is becoming a reality solely due to the cost-effective measurements made possible by the Internet's ubiquitous nature and maturity of back office systems offered by 949.
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